Sony Ericsson refused to make Nexus One for Google

An article by bapagoh    No Comments

During a press conference of Sony Ericsson during MWC, Sony Ericsson CEO Bert Nordberg made a remark that they actually turned down Google when Google approached them to make the Google phone (a.k.a. Nexus One).

I am not sure who Bert Nordberg is trying to impress during a press conference like this.  However, this does send multiple messages to the market.  Did Google think that SE can make a better Nexus One than anybody else in the market in the first place?  Was SE too pride to be a manufacturing subcontractor of another company?  Was SE too busy making the Xperia X10 and they had no time for other things?  Why did Bert Nordberg make such a comment in public when this is usually back end things?

I can’t be sure that SE actually missed an opportunity to make money because the move has to be inline with their overall strategy.

[via engadget]